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Gap and Victoria Beckham have unveiled the second collection in their multi-season partnership, a 37-piece AW 2026 line-up that moves the focus from denim and khaki to knitwear and outerwear.
The collection launches on Friday 23 October from 2pm BST on Gap.co.uk and in Gap’s Covent Garden and Westfield White City stores in London, with UK prices from £25 to £275. It will also be sold in North America, Japan, China, Europe, Australia and the Middle East.
The partnership’s first collection arrived in April with 38 pieces priced at £25–£250 and sold through the same two London stores. It was built around denim, khaki, T-shirts, shirting and fleece, with the VB signature in red stitching throughout. Gap billed the tie-up as a multi-season collaboration at the time.
Mark Breitbard, President and CEO of Gap, said the two brands had planned the partnership in two parts from the start. “The strong customer response to the Spring collection reinforced what we believed from the beginning,” he said.
The new range keeps the £25 entry price but lifts the ceiling. Knitwear leads, with merino turtleneck sweaters at £95, high-neck pullovers in Gap’s CashSoft yarn at £115 and wool-cashmere zip sweaters at £170. Outerwear, including an oversized parka, oversized satin bombers and wool-blend Chesterfield coats, runs from £140 to £275.
Denim continues at £75–£95, with high-rise straight jeans, low-slung baggy jeans with drawstring details, a latch-collar denim jacket, a denim shirt jacket and corduroy versions for the season.
“For this second drop, we wanted to build on the design language we established in the first collection, with a stronger focus on texture, proportion and layering, while keeping the ease and versatility that feels so intrinsic to Gap,” said Victoria Beckham.
The palette of charcoal, deep greens, warm browns, vamp reds and neutrals draws on works in the Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art.
The campaign stars model Mona Tougaard and was shot by Glen Luchford under the creative direction of Calvin Leung, Gap’s Head of Creative. Alastair McKimm returns as stylist, having also styled the spring campaign, which was shot by Mert Alaş and Marcus Piggott.
The launch caps a busy autumn of partnerships for Gap. Its 39-piece collaboration with A.P.C., priced at £25–£245, launched in September, while golf brand Malbon returned for a second collection in August. Gap also launched its 17-piece GapStudio AW26 collection in September, with denim, shirting and a herringbone peacoat priced at £100–£125.
Beckham has worked with mass-market retailers before. Her 2017 Target collection ran to more than 200 pieces for women and children priced from $6 to $70, and Target later said millions of customers had shopped it. In 2024 she designed a capsule of 39 garments and 15 accessories for Mango’s 40th anniversary, sold in stores across 26 countries.