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Accenture has acquired Sagacity, a UK-based data and customer intelligence firm.
Founded in 2005 and headquartered in London, Sagacity brings differentiated data assets, AI-enabled technology and deep customer intelligence expertise.
The company specialises in analysing customer data to help businesses better understand customer behaviour and improve their services. Its team of more than 140 employees will join Accenture, bringing expertise in data analytics, AI, and customer intelligence.
The acquisition directly addresses growing client demand to connect data, AI and operations infrastructure into programmes that drive measurable business results, and thus help organisations turn customer insight into more personalised, proactive experiences at scale, from strategy and design through implementation and operations.
“Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences,” said Sohel Aziz, senior managing director, Accenture Song, UK and Ireland.
“Sagacity’s deep expertise and outcome-focused approach will enhance our ability to help clients turn insight into action and achieve measurable results through intelligent customer operations.
Together, we can help organisations move faster, make smarter decisions and create sustainable value.”
“Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology,” said Anita Dougall, CEO and co-founder of Sagacity.
“By combining our expertise, data and know-how with Accenture’s scale and innovation capabilities, we can help more organisations deliver meaningful business results.”
Terms of the transaction were not disclosed.