This post was originally published on this site.
Primark will introduce home delivery in Great Britain, reversing years of resistance to online fulfilment as the value fashion giant expands its digital operations.
Owner Associated British Foods (ABF) confirmed the plan in its fourth-quarter trading update on 10 September, although it did not provide a launch date, delivery charges or details of the initial product range.
To support the service, Primark has acquired a Sheffield highly automated fulfilment facility from Debenham, which was sold for £90m (Debenhams itself is currently in talks with a global 3PL to provide its logistics). Primark will also continue to expand its Click & Collect service, which is available across its 189 stores in England, Scotland and Wales.
In its trading update, ABF said: “Primark’s digital maturity, including the success of Click & Collect, and online market developments, mean there is now the opportunity for profitable growth through the home delivery channel.”
The decision marks a change for a retailer that has historically maintained that its low-price, tight-margin model could not absorb the costs of home-delivery fulfilment and returns. It also brings Primark closer to the operating model used by online value competitors including Shein.
Primark Click & Collect
Primark builds on Click & Collect
Primark began testing Click & Collect in November 2022 and has since extended the service across Great Britain. UK Click & Collect sales continued to grow well during the latest quarter, ABF said.
The retailer launched its first UK mobile app in April 2026, following earlier introductions in Ireland and Italy. Its functions include real-time stock checks, personalised notifications, store information and access to Click & Collect.
Primark said at the time that 25% of visitors to its UK website used its stock-checking tool, indicating demand for digital services even while transactions remained tied to stores.
The home-delivery commitment follows reports in May that Primark was assessing its online fulfilment options. At that point, the retailer said its position remained unchanged and described the Sheffield site under consideration as a potential facility for Click & Collect.
Uneven trading across Primark’s markets
The announcement came as Primark forecast a 3% decline in like-for-like sales for the 12 weeks to 12 September. Total sales were expected to rise by around 2%, supported by new stores and franchise revenue.
UK and Ireland like-for-like sales were estimated to increase by 0.4%, while continental Europe was expected to decline by 4.3%. ABF said prolonged hot weather delayed UK demand for autumn and winter clothing, although trading improved as temperatures cooled.
For the full 2026 financial year, Primark expects sales to increase by around 2%, with like-for-like sales down approximately 2.6% and adjusted operating margin remaining close to 10%.
The digital expansion will sit alongside Primark’s store-led strategy. The retailer opened its 500th store in Naples in September and now operates across 19 markets.
Home delivery is also being developed ahead of ABF’s planned demerger of Primark from its food businesses, which is expected to be completed in December 2027.